The Founder Who Broke the Internet (and Maybe the Bank) with a Credit Card Giveaway

Imagine scrolling through X (formerly Twitter) and stumbling upon a founder casually dropping their credit card details, like it’s just another meme. 🤯

That’s exactly what happened when Rahul Krishnan, founder of Bold Care, decided to spice up the start of September (or should we say, “Sextember”? 😏).

The Great Indian Shopping Spree

For a wild 5 hours, Rahul turned into everyone’s personal ATM.

OTPs were flying left and right.

People were ordering everything from biryani on Swiggy to the latest fashion on Myntra, all on Rahul’s dime.

The internet went wild.

3 Million Views and Counting

Rahul’s post racked up over 3 million views on day one alone.

People were sharing screenshots of their “Rahul-sponsored” hauls.

Memes were popping up faster than you could say “OTP.”

It was marketing genius.

The Netflix Binge-Fest

But Rahul wasn’t done yet.

Next up? Free Netflix subscriptions!

All you had to do was post a meme, and you could be in with a chance to win.

The engagement was through the roof.

Gamification Done Right

This wasn’t just a random act of generosity.

It was a masterclass in gamification.

Rahul turned shopping and meme-making into a fun, interactive experience.

And people loved it.

The Impact on Bold Care

So, did this crazy stunt actually pay off for Bold Care?

We’re still waiting on the official numbers.

But one thing’s for sure: it got people talking.

And in the world of marketing, that’s half the battle won.

The Takeaway

This story reminds us that sometimes, the most effective marketing isn’t about slick ads or big budgets.

It’s about being bold, creative, and willing to take a risk.

It’s about understanding your audience and giving them an experience they’ll never forget.

So, what’s your next big marketing move? Are you ready to break the mold and tell a story that truly connects? Get in touch today to learn the art of storytelling in business with Usman Khan.

#marketing #storytelling #gamification #BoldCare #viralmarketing