Chapter I · The work
I help startups go from invisible to inevitable.
Twenty years building brands, growing companies, and turning founders' stories into businesses that compound.
What I do
Three ways the work shows up.
- 01
The STORY Method™
A proprietary framework for startup marketing. Five phases. Storytelling at the spine. AI as the substrate.
Read the method - 02
School of Storytelling
Corporate training and workshops on storytelling, leadership, and communication. Trusted by Coca-Cola, foodpanda, and 100+ organisations.
Explore programmes - 03
Founder Advisory
Fractional CMO and growth advisory for founders building from zero. AI-native acquisition, GTM, brand, and lifecycle.
Work with me
Applied across
25+
Startup and corporate clients
$2M+
In annual marketing budgets managed
5M+
Organic views on a single campaign
20
Years of pattern recognition
Who I am
Twenty years on both sides of marketing.
Agency side, I built and ran Checkmate Digital across Dubai, Lahore, and London for over fifteen years, managing campaigns for Coca-Cola, foodpanda, LG, Huawei, Real Madrid, and 25+ consumer and tech brands.
Client side, I built Pakistan's first hyperscaler cloud platform from zero, managed $2–3M in annual partner budgets across Microsoft, Cisco, and Apple, and helped founders raise multi-million dollar rounds across FinTech, HealthTech, and ClimateTech.
I've trained over 250,000 women and youth entrepreneurs, spoken at TEDx, and built The STORY Method™ out of everything I kept seeing go wrong.
Facts tell. Stories sell. The most powerful skill in any organisation is the ability to make people feel something — and then act on it.
A small practice
Building something? Let's talk.
I work with a small number of founders and organisations each year. If you think there's a fit, the first conversation is free.