“I hate surprises.” It’s a statement that’s both simple and loaded. And when posed as an interview question, it can unlock a treasure trove of insights about a candidate. Simon Sinek, the renowned author and speaker, swears by this question. And I’ve come to love it too. The Question: “Can [...]

In 1914, Ernest Shackleton was putting together a crew for a seriously risky trip to Antarctica. 🥶 We’re talking freezing cold, months of darkness, and a very real chance of not making it back alive. So, how did he find people willing to sign up for this? He wrote an [...]

In the digital marketing world, it’s all about the numbers, right? Clicks, conversions, ROI… it’s a data-driven game. But hold on a second. There’s a secret weapon that often gets overlooked: storytelling. Yep, storytelling. The same thing that keeps you binge-watching Netflix or glued to a good book. It might [...]

What if I told you that some of the most memorable marketing campaigns have nothing to do with the actual product? That’s the power of brand marketing – it’s about creating a connection that goes beyond the sale. The Heart of the Matter Think about Nike’s “Just Do It.” Or [...]

Let’s face it, we’re all drowning in emails. Your inbox is probably overflowing with sales pitches, promotions, and newsletters. And how many of those do you actually read? If you’re in sales, this is a nightmare. You craft the perfect email, hit send, and… crickets. 🦗 But what if there [...]

The other day, I was watching a clip from the show 1923 on Paramount+ (great show, by the way!), and there was this scene that really got me thinking about leadership. A salesman is trying to sell a family both a washing machine and a refrigerator, going on and on [...]

We’ve all heard the stories, right? Companies hit a rough patch, budgets get tight, and people start jumping ship. It’s easy to assume it’s all about the money. But here’s the thing: I’ve seen companies where people stay, even when things get tough. They might even offer to work for [...]

So, you’re ready to tell the world about your awesome product or company. But where to start? How do you make your story stand out in a sea of marketing noise? People often ask me for the quickest, most effective way to craft a compelling product story. My answer? Zero [...]