Chapter 1: 2002-2013

The first chapter was marked by a decade of hands-on experience in diverse roles across the globe. From streamlining operations at Pakistan International Airlines to leading teams and launching new routes at Air Blue, I thrived on the challenges of management and logistics. Later, as a Management Consultant working in the Aviation Sector in London, I helped global airlines optimize their business, delving into revenue management, customer loyalty programs, and marketing strategies.

While I found success in these roles, something was missing. I yearned for a way to connect more deeply with people, to inspire action, and to make a lasting impact.

Chapter 2: 2013 – Present

The turning point came in 2013 when I embarked on my second MBA, specializing in the art of storytelling in business. This decision transformed not only my career but my entire life.

I discovered that storytelling wasn't just a marketing tactic – it was a fundamental human need. It was the key to unlocking influence, persuasion, and connection.

Storytelling became my superpower, fueling my growth as a Chief Growth Officer and now as a Chief Marketing Officer. It has enabled me to drive exponential growth for businesses, navigate the complexities of digital marketing, and secure major partnerships with leading organizations.

But most importantly, storytelling has enriched my life beyond measure. It has empowered me to build stronger relationships, connect with people on a deeper level, and inspire positive change in the world.

19+ Years, 5 Continents: My Storytelling Journey

I'm a seasoned entrepreneur, management consultant, business trainer, and digital storyteller with over 19 years of experience spanning five continents. My journey has led me to earn an MBA from Cass Business School in the UK and certifications in Digital Transformation (Casagoul, Singapore), Business Storytelling (City, University of London), and Marketing (UOL, UK). I have been helping businesses unlock growth through the power of storytelling since 2016.